India, Oct. 17 -- India's food regulator, the Food Safety and Standards Authority of India (FSSAI), has directed all food and beverage companies to stop using the term "ORS" (Oral Rehydration Solution) on their products. The order covers cases where the term appears alone, with any prefix or suffix, or as part of a trademark in the product name.

In its official statement, the FSSAI said, "The use of the term 'ORS' in the trademarked name or in the naming of any food product otherwise, whether fruit-based, non-carbonated, or ready-to-drink beverages, even when accompanied by a prefix or suffix, constitutes a violation of the provisions of the Food Safety and Standards Act, 2006 and the regulations made thereunder."

The regulator has inst...