India, Feb. 13 -- With 77% of road accident deaths in Maharashtra involving two-wheeler riders and pedestrians, the state transport department has decided to launch a dedicated campaign to curb such cases, aiming to reduce road accident deaths by over 50% by 2030, according to officials aware of the developments.

The campaign, titled "Save Two-Wheeler Riders and Pedestrians in 2026", was launched following a road safety review meeting held in the last week of January. During the meeting, accident data from across the state was analysed and several measures were finalised to bring down fatalities. The transport department has since directed all regional transport offices (RTOs) to immediately implement the new instructions.

One of the in...