India, Aug. 17 -- Zerodha co-founder Nithin Kamath has once again captured public attention, but this time it wasn't for a financial innovation. A light-hearted yet competitive push-up challenge, shared on Instagram by entrepreneur Dilip Kumar in collaboration with Kamath, has gone viral, showcasing the fitness streak among India's leading business minds.

(Also read: 'Aage jaane Ram kya hoga': Nithin Kamath's musical house party captured by proud mom)

Kumar shared the video with the caption: "There is only one way to challenge Nithin Kamath. Some folks tried it. This is what happened."

The clip shared on Instagram puts Kamath and several well-known entrepreneurs in a playful yet intense contest of strength and endurance.

The competiti...