India, March 6 -- Zerodha Co-founder Nikhil Kamath shared a LinkedIn post detailing why Instagram, owned by Mark Zuckerberg-led Meta, was never able to beat YouTube's dominance in the long-form video content space.

The post said social media blew up in the early 2000s as for most people, sharing and watching what their friends were doing in their life was an "irresistible prospect". "But these platforms soon realised that to keep their momentum, they would need to bring in some bigger guns," the post added.

It said that to bring more users and keep the existing ones, the platform needed creators to produce content themselves. This is where YouTube had a leg up as it was always created to be a content creation platform.

However, the pos...