India, Feb. 24 -- Nike is partnering up with Kim Kardashian's Skims, creating NikeSkims, a line of training apparel, footwear and accessories for women.

This is a bet that Kardashian's star power can have a similar impression as Michael Jordan had for the company's products, but for women, according to a Business Insider report.

It is a long-term deal, but neither of the companies have revealed the financial details of it.

Its products will exist alongside Jordan, Nike, and Converse, as the sportswear giant fuels its "gender offense," as CEO Elliott Hill termed it in a recent earnings call.

Nike's biggest partnership ever was with basketball player Michael Jordan which came about in 1984, when the deal was inked for Jordan receiving $...