India, June 8 -- When Netflix first arrived in India, it only had original programming originating in the US and Europe, such as House of Cards, along with licensed TV shows and movies. Over the years, Netflix built a bank in India and greenlit scores of shows and films in local languages, from Hindi to Tamil and more. But over the last year or so, there has been concern among some brand 'loyalists' if Netflix is going too massy in the country. (Also read: Crime Patrol debuts on Netflix after CID, fans predict Taarak Mehta Ka Ooltah Chashmah will be next)

Netflix brought Kapil Sharma, the popular primetime comedian, with his own show, onto the platform in 2024. Soon after, it bought the streaming rights of late-night TV hits CID and Crim...