India, Oct. 30 -- Netflix is experimenting with a new mobile feature that changes how viewers browse and discover content on the platform. The streaming company has begun testing a vertically scrolling video feed on smartphones, which will allow users to swipe through short clips from shows and films in a continuous motion. The test, which mirrors the scrolling style seen on Instagram Reels and TikTok, is not aimed at turning Netflix into a social media app but at simplifying how users find new titles to watch.

The feature works by offering short, looping clips from Netflix's existing catalog, both originals and licensed content. Users can scroll through these snippets to get a quick preview of different shows and films before choosing w...