India, June 24 -- A nationwide boycott of McDonald's is set to begin on June 24 and run through June 30. It is being organized by The People's Union USA as part of its ongoing "Economic Blackout Tour."

The boycott targets the fast-food giant for rolling back diversity, equity, and inclusion (DEI) initiatives, along with broader criticisms of its corporate behavior.

Speaking to USA TODAY, John Schwarz, the founder of The People's Union USA, said, "We're boycotting McDonald's because they've shown time and time again that profit matters more than people, from price gouging to tax evasion, from inequality in pay to exploitation in advertising.

"And yes, their DEI efforts feel more like promotional stunts than real systemic change. We're d...