Jammu, June 12 -- Reasi district administration on Wednesday appointed Paralympian para-archer Rakesh Kumar as brand ambassador for Nasha Mukt Bharat Abhiyan.

Reasi deputy commissioner Nidhi Malik designated Paralympian para archer and Arjuna awardee Rakesh Kumar as the brand ambassador for the Nasha Mukt Bharat Abhiyan from Reasi district, said an official spokesperson.

This initiative aims to harness the inspirational journey of Rakesh Kumar - an international athlete who hails from Reasi- and has brought immense pride to the nation through his achievements despite physical challenges, the spokesperson said, adding that his appointment is expected to encourage youth to pursue sports and healthy lifestyles while staying away from subst...