India, July 6 -- Myntra has rolled out a new content-commerce feature calledGlamstream, offering users a video-led shopping experience directly from the app. It brings together over500 hours of shoppable content across music, travel, wedding vlogs, beauty tutorials, podcasts and more - all tied to Myntra's product catalogue.

The new platform is part of Myntra's strategy to turn inspiration into instant shopping. Shoppers can view content featuring over100 familiar faces from Bollywood, OTT and social media includingBadshah, Tabu, Zeenat Aman, Raveena Tandon, Vijay Deverakonda, Tamannaah Bhatia, Malaika Arora and Khushi Kapoor, among others.

Each video includes clickable product tags, allowing users to view item details and add to cart i...