India, June 21 -- With housing sales moderating and unsold inventory piling up in the Mumbai real estate market, developers are increasingly adopting aggressive pricing strategies to lure fence-sitters.

After experimenting with schemes such as 'Buy Now, Pay Later' and subvention plans, some developers are now scrapping the traditional floor-rise premium altogether and offering uniform pricing across all floors.

The fierce competition in Mumbai's property market over the past three years has brought back the trend of 'No Floor Rise,' particularly in high-rise projects where supply is abundant.

Even Grade A developers, facing intense pressure, have begun eliminating floor-rise charges to stay competitive. As a result, Grade B developers,...