India, Oct. 30 -- A simple ride in a black and yellow Mumbai taxi turned into an unexpected lesson in modern marketing for one passenger when she scanned a QR code inside the vehicle. What she thought would be an online digital payment turned out to be a YouTube channel where the driver's son uploads his rap videos.

"This is the grind culture in Mumbai I'm so proud of. Got in the back of a local black and yellow cab and saw a QR code hanging from the front seat. I assumed it was a payment code and was already impressed with the efficiency, so I asked the driver. Turns out it's his kid's YouTube channel where he makes rap music," wrote Divyushii Sinha on X.

In the following lines, she shared her reaction to this unexpected yet sweet surp...