India, June 30 -- MS Dhoni got a step closer to turning the 'Captain Cool' moniker he enjoyed when he was India skipper into a trademark. His application under the trademark law for exclusive rights over the epithet was "accepted and advertised".

Accordingly, the 'Captain Cool' tag proposed to be used by Dhoni for 'sports training, providing sports training facilities, sports coaching services' was added to the Trademark Journal of the Controller General of Patents, Designs and Trademarks in Kolkata.

The application initially faced an objection as a company, Prabha Skill Sports Pvt Ltd. had applied for the tag. Dhoni's legal team successfully argued that his reputation and identity were tied to the moniker much before and it was well-es...