India, Aug. 5 -- Creators from around the globe have teamed up under the banner #TeamWater, with YouTube star MrBeast joining forces with fellow creator Mark Rober to launch a $40 million clean water fundraiser throughout August. Their goal is to supply safe drinking water to 2 million people for decades. As of early August, the fundraiser has already delivered over 6 million years of water, according to the campaign's official website.

The campaign's fundraising mechanics are simple: $1 = 1 year of clean water for someone in need. That direct equation is driving creator participation and donations and reflects how the project partners with WaterAid to scale impact responsibly. WaterAid, an international not-for-profit operating in some ...