India, Oct. 13 -- When it comes to Indian festivities, nothing says celebration like mithai. But today's consumers, increasingly conscious of health, variety, and waste, are turning towards a new trend: mini mithais. Think bite-sized rasmalai in a single-serve jar, ghewar in miniature servings, or kaju katlis redesigned in smaller forms.

These aren't compromises on flavour or tradition; they're thoughtful reinventions that let you savour sweets without excess. From intimate family gatherings to chic corporate gifting, artisanal mithai brands across India are betting big on smaller portions as the future of festive indulgence.

For online brand Halwaipop, the idea of mini mithais came from founder Aanchal Sewani's personal cravings and ex...