India, Sept. 8 -- Meta is doubling down on India with a fresh strategy: hiring U.S.-based contractors at up to $55 per hour (around Rs.4,850) to craft Hindi-language AI chatbots. The roles focus on creating engaging chatbot "personalities" for Instagram, WhatsApp, and Messenger, bringing cultural relevance and regional flair to its platforms.

Contractors are recruited through staffing firms like Crystal Equation and Aquent Talent, and must be fluent in Hindi, Spanish, Portuguese, or Indonesian. Beyond language skills, applicants need at least six years of experience in storytelling, character design, and AI content workflows.

This isn't Meta's first run at AI-driven characters. The company previously tested celebrity alter-ego bots voic...