India, June 17 -- For a communications platform that is by far the most popular worldwide with an estimated 1.5 billion daily active users, Meta is finally leveraging WhatsApp to deliver ads, and a monetisation route via subscriptions as well as channel promotions for businesses. This perhaps is the complete transformation of WhatsApp, considering the app's founders Jan Koum and Brian Acton really didn't like advertisements.

So much so, Koum in his first tweet posted in 2011, wrote, "Advertising has us chasing cars and clothes, working jobs we hate so we can buy s**t we don't need." It was in 2014 when Meta, then Facebook, acquired the messaging platform for close to $19 million, with the payment structure involving $4 billion in cash, $...