India, Sept. 11 -- Meta, through a recent study, claims that Instagram Reels has emerged as India's leading short-form video platform, surpassing TV, YouTube, and other competitors. This milestone coincides with Reels completing five years in India. The IPSOS study, commissioned by Meta, surveyed over 3,500 people across 33 centres in India, examining user preferences, engagement, and the cultural relevance of Reels.

According to the findings, short-form video is now India's number one choice for daily video consumption. The study revealed that 97% of respondents watch short-form videos on some platform at least once a day, and 92% of them prefer Reels as their platform of choice. Meta further states that Reels is the top video-viewing p...