India, Dec. 11 -- Back in time, men's skincare and grooming options were minimal, typically limited to borrowing a face cream or hair oil from their wife, sister or mother. Over the years, an increasing number of men have begun prioritising self-care and investing in skincare and grooming products for specific needs. This growing interest has led to the rise of a full-fledged industry.

Dermatologist Dr Soma Sarkar tells HT ShopNow, "Earlier, men mostly used only one skincare product from head to toe. But now things are changing. Men have a lot of insights on skincare, self-grooming, and what to do to be physically fit."

This shift is largely driven by the 'metrosexual' trend of the late 20th century that normalised self-care for men, sa...