Srinagar, Feb. 24 -- Peoples Democratic Party (PDP) president Mehbooba Mufti on Sunday joined her party's signature campaign for an alcohol ban in J&K even as the ruling National Conference(NC) targeted the PDP over "its hypocrisy for opposing the ban when in power".

The clamour for an alcohol ban has become shriller in Valley as three legislators submitted private bills in the J&K assembly in support of the same.

After the start of the campaign by Iltija Mufti from the party office in Srinagar on Saturday, Mehbooba Mufti started the signature campaign from Pulwama in south Kashmir.

"Ban alcohol. Say no to drugs," Mehbooba wrote as she launched the campaign from the south Kashmir district.

A PDP spokesperson said: "Mehbooba Mufti laun...