India, Feb. 19 -- A branding expert has criticised Meghan Markle's latest brand launch as a "total rush." The Duchess of Sussex recently took to Instagram to reveal that she has renamed her lifestyle brand 'American Riviera Orchard' to 'As Ever'. However, the rebranding leaked online 24 hours before Meghan announced the decision on Instagram.

A branding expert told MailOnline, "It appears to have been a total rush - despite what Meghan says about As Ever going back to 2022."

The expert added, "They've clearly had to abandon American Riviera Orchard but recycle all the promos due to the trademark dispute. The leak happened yesterday and you have to wonder if her hand was forced".

Meanwhile, a different branding commentator told The Dail...