India, Feb. 23 -- The U.S. Patent and Trademark Office (USPTO) partially rejected Meghan Markle's application, preventing her from selling clothing under the name due to its similarity to ASEVER, a Chinese fast-fashion brand.

Daily Mail reported that in October 2022, Meghan's legal team applied for a trademark covering a wide range of products, including aprons, jams, and dog biscuits. However, in July 2023, the USPTO issued a 145-page partial refusal, citing the likelihood of confusion between 'As Ever' and 'ASEVER', a Shenzhen-based clothing company that supplies retailers such as H&M.

"The marks are identical in sound and virtually identical in appearance and are thus confusingly similar for the purposes of determining the likelihood...