India, Nov. 11 -- In a move to get more tech professionals off their cars and onto public transport in Bengaluru, a new smart card called the Orbit Wallet RuPay prepaid card was launched on Monday for employees working in Electronics City.
The initiative is a collaboration between the Electronics City Industries Association (ELCIA), Toyota Mobility Foundation (TMF), and World Resources Institute (WRI) India, with support from BMRCL and BMTC, said a report by The New Indian Express. It falls under the STAMP (Station Access and Mobility Program): Nudging Commuter Behaviour project, which aims to boost Metro ridership along the Yellow Line using a mix of tech and behavioural nudges.
The Orbit Wallet card, one of the winners of the STAMP Nu...
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