India, Oct. 1 -- Couples are turning to San Francisco-based consultant Taylor A Humphrey, who has built a career helping parents select the perfect baby name. Humphrey, 37, began posting about her passion for baby names a decade ago. Today, she has over 100,000 followers on TikTok and Instagram, and a portfolio boasting more than 500 names she has curated for families, reported the San Francisco Chronicle.

With a background in branding, marketing, and doula training, Humphrey described herself as a "name nerd" with thousands of spreadsheets filled with names, their origins, meanings, and 'vibes'. Her entry-level service starts at $200 for an email of personalized name suggestions, complete with meanings, and popularity trends.

But for i...