India, Aug. 6 -- ESPN has decided to take a fresh approach towards its content strategy by bringing in popular content creator Katie Feeney. The 22-year-old influencer enjoys a massive 14 million followers through her reporting on sporting events.

"As part of its commitment to driving growth and innovation across digital and social platforms, ESPN has signed Katie Feeney-a sports and lifestyle content creator with more than 14 million social media followers- to create content across ESPN's social and digital channels," ESPN wrote in its official press release.

"The recent college graduate will contribute daily to ESPN's social and digital efforts, including leading a refreshed approach to SportsCenter on Snapchat, which reaches over 9 m...