India, June 6 -- The Marathi manoos and the attempts to reduce his importance in Mumbai is likely to be the central idea of the Shiv Sena (UBT) campaign strategy for the crucial BMC polls which are expected to be held after the monsoon.

Given the recent Marathi-versus-Gujarati controversy stemming from the statements of RSS leader Bhaiyyaji Joshi and the government's attempt to make Hindi a compulsory third language in school curricula, the Shiv Sena (UBT) party has planned to focus on its old Sons of the Soil issue and the first right of the Marathi manoos over Mumbai in its poll campaign. Titled 'Ladha Aaplya Mumbai saathi' (Battle for our Mumbai), the campaign, according to party insiders, will be led by the party's youth wing chief A...