Bengaluru, Nov. 28 -- India's electric vehicle (EV) playbook is being rewritten around larger and more aspirational sports utility vehicles (SUVs), and Mahindra and Mahindra-with its third electric launch in the segment within a year-plans to be at the centre of it. The firm has introduced a new electric SUV, XEV 9s, its first seven-seater with base price tag of just under Rs.20 lakh, with higher variants touching Rs.30 lakh. The firm seeks to reinforce its lead in revenue market share after briefly falling behind Tata Motors during the September quarter, even as it emerged as the leader in H1 of FY26. Its two earlier SUVs were five-seaters, with the BE 6 priced at Rs.18-28 lakh and XEV 9e at Rs.21-31 lakh. With fresh competition from Marut...