India, Jan. 8 -- An unusual scene inside a US retail store has gone viral, leaving social media users divided between shock and amusement. A video shows a man riding a horse through the aisles of a Target outlet in Dallas, Texas, an incident that has since clocked more than 5.7 million views online.

The video was shared on Instagram by horse trainer Stephan Harmon. It shows Harmon entering the Target store on horseback, accompanied by a young boy and a friend. Shoppers can be seen reacting with visible surprise and discomfort as the horse walks through the aisles of the store.

What drew the strongest reactions, however, was what followed. During the brief ride around the store, the horse defecated on the floor multiple times, prompting ...