India, Oct. 30 -- Wedding costs can easily spiral out of control, but one groom found a way to turn the pressure into profit.

In a move that has amused and impressed social media users, a man decided to turn his wedding into a full-blown business opportunity. Instead of relying on savings or cutting costs, he came up with a clever idea, to sell ad space on his tuxedo and have his big day sponsored.

The idea, which sounded almost unbelievable at first, began to take shape when brands actually agreed to join in.

The man behind the viral idea is French entrepreneur Dagobert Renouf.

Back in July, he announced that he would get people to sponsor his wedding and even pass it off as a business expense under advertising.

What began as a ligh...