India, March 18 -- Mamaearth Co-founder and Chief Mama Ghazal Alagh shared her '85 per cent rule' to building a solid business, saying that she thinks working with 100 per cent perfection everyday is unsustainable, she said, "Instead, one should learn focused effort and strategic prioritising."

"If you are serious about building a solid business, do not give your 100 per cent every single day," Ghazal wrote on her LinkedIn profile.

"Over the years, working around the clock, I have realized that constantly pushing for a perfect 100 per cent can actually backfire," she added.

She quoted the example of athletes, saying they do train hard and relentlessly but know when to rest and recover. "Their downtime is just as important for them to b...