India, Sept. 2 -- Like everything else, the sanctity of music, too, is diluted. Artists think nothing of singing Raag Bhairav, a morning raga, at night or Megh Malhar during the full moon-a painful reality but one that has become a norm. For the uninitiated, Megh Malhar is a monsoon raga, so to speak.

Raga shuffling apart, even music etiquette has been thrown to the winds. Aficionados rue the sparse attention span of those who listen less and understand little but must be seen at all events, which could help get them a Page 3 slot. These are the same people who think nothing of walking in and out in the middle of a concert and sometimes applaud even at the wrong time.

Among the many who decided to correct this is Mala Sekhri, Founder of...