Srinagar, June 13 -- The Jammu and Kashmir government is making efforts to woo tourists, including steps to improve their overall experience, chief minister Omar Abdullah said, addressing the collapse of the sector following the April 22 Pahalgam terror attack.

He was at the start of "Rally for the Valley: Let's go to Jammu and Kashmir", a tourism revival initiative by the Travel Agents Association of India(TAAI).

"Tourists have a journey or an experience. That they go home and tell others about it and I think there are lessons we've all learned over the past few months," Omar, who is also the tourism minister, said in his speech on Wednesday evening.

Tourist arrivals in J&K dipped to near zero after the attack at Baisaran meadow that ...