India, Nov. 28 -- Mahindra & Mahindra Ltd. aims to grow its EV sales by at least a third by the end of the ongoing fiscal-a crucial milestone if the automaker has to achieve 25% of its sales to be electric in a couple of years.

"We are moving to an operating production capacity of 8,000 (EV) units per month by fiscal end, out of which we hope to sell 7,000 every month," Rajesh Jejurikar, executive director and chief executive officer (auto and farm sector) at Mahindra Group, told PTI on the sidelines on a launch event on Thursday.

On Thursday, Mahindra launched the XEV 9S-a seven-seater variant of its electric SUV XEV 9E-at around Rs.20 lakh, as the company looks to rival industry leader Tata Motors Ltd. in terms of market share. The ca...