India, March 17 -- Some tech brands do create aspirational products. Take Apple, for example. Most of its product surprises come at a premium. The branding and marketing over the years have certainly positioned the company as an aspirational premium brand. People generally aspire to buy its products, especially the iPhone, the Mac lineup, and more.

Similarly, there are speaker companies like Marshall and Bose that also create premium-category products, and their speakers aren't exactly affordable.

This isn't just a gadget industry trend. We see it in other industries as well. Take automobiles, for instance-certain cars resemble the Jeep Wrangler Rubicon while making the aesthetic accessible at a significantly lower price. A price point ...