Ludhiana, June 3 -- As the paddy season officially begins in Ludhiana district from June 9, the Punjab State Power Corporation Limited (PSPCL) Central Zone has ramped up efforts to ensure uninterrupted power supply to rural belts for eight hours daily, specifically to support irrigation needs.

This initiative comes amid growing concerns from urban residents who, in previous years, have borne the brunt of frequent power outages as the utility prioritised electricity for rural tubewells during the peak agricultural period.

Traditionally, the increased power demand during the paddy sowing months has created an imbalance, with urban pockets experiencing significant load shedding to meet the growing needs of rural areas.

Acknowledging the a...