Ludhiana, July 31 -- A soft drink major and a real estate developer have landed in trouble with the Municipal Corporation (MC) for violating the rules related to the city's beautification project. Both firms were found using public infrastructure for unauthorised advertising under the garb of graffiti work and beautification.

According to the permissions granted by the civic body, private firms were allowed to paint selected underpasses, overbridges, and other public structures under the graffiti beautification initiative. However, the rules clearly stated that not more than 3% of the painted area could display the company's branding or name. The rest was to feature non-commercial artwork to enhance the city's appearance.

Despite this, ...