Ludhiana, Jan. 13 -- An incubatee from Punjab Agricultural University's (PAU) NIDHI-technology business incubator (NIDHI-TBI) has brought laurels to the university by securing a place among the top 100 startups in the first cohort of the APEDA Bharati Business Challenge. This national-level challenge, organised by the agricultural and processed food products export development authority (APEDA) on January 8, brought together promising startups from across the country to showcase innovation, scalability, and export potential.

Several incubatees from PAU's NIDHI-TBI were shortlisted to pitch their ideas before a panel of experts. Among them, Jagroop Singh, a registered incubatee and founder of "The Countryman", a Jagraon-based brand specia...