Ludhiana, June 9 -- At a time when candidates are dabbling with reels, hashtags, digital filters, and social media platforms to lure voters; several political parties in Ludhiana West have roped into a more traditional, yet creative, approach, e-rickshaws fitted with loudspeakers playing catchy campaign jingles and rhyming slogans.

These battery-operated vehicles are being used as mobile platforms to promote candidates and connect with residents in a more engaging and accessible manner.

The jingles, mostly written in Punjabi and set to familiar tunes, include the candidate's name, party symbol, subtle jibes at opponents, and promises of development.

So far, parties like the Aam Aadmi Party (AAP) and Bharatiya Janata Party (BJP) have ad...