Ludhiana, Dec. 11 -- Farmers who have turned entrepreneurs have hailed the School of Business Studies (SBS) at Punjab Agricultural University (PAU) for guiding them in taking their value-added products to the markets and establishing them as brands.

Kaushal Singh, 30, from Sallopur village in Gurdaspur runs a Jaggery business that fetched him Rs.7-crore revenue last year. "I was a student of Class 10 when I attended one of PAU's events in my village. Since then, I came to the university for various training programmes and did an MBA in agri businesses," he said.

Kaushal's family grew sugarcane traditionally. In 2015, he set up a processing unit to make jaggery and shakkar. Nowadays, he makes value-added products like biscuits, rusk, and...