Ludhiana, Jan. 21 -- A first-level consultative meeting to conceptualise and initiate the 'One District One Brand' (ODOB) initiative for Ludhiana was held under the guidance of additional deputy commissioner (rural development), Amarjeet Bains. The meeting was attended by Ambar Bandopadhyay, officer, Chief Good Governance Cell, Jeevandeep Singh, Employment Generation & Skill Development Training Officer (EGSDTO), District Bureau of Employment and Enterprises (DBEE) and Devika Malhotra, governance associate.

During the meeting, detailed deliberations were held on developing a single, unified district-level brand identity for products manufactured by self-help groups (SHGs) across Ludhiana district, moving beyond fragmented and limited rep...