India, Aug. 9 -- The festival of bonds is here, and Lucknowites are geared up to celebrate Raksha Bandhan in style. Merchants, malls, bakeries and mithaiwallahs have gone all out to make the festival special for all.

Sawan sweets are the order of the day. "Raksha Bandhan marks the end of Sawan, so Malai Ghewar is the hottest selling item along with our specialities like Malai Gulouri," says Marika Gupta of Ram Asrey Sweets.

Srijal Gupta of Madhurima Sweets notes customers have "very personalised choices" this year. "While people want to present a bouquet of sweets, Sawan delights still rule at our outlet. Tradition sweets sell well but customers are also looking for healty options," adds the owner.

Artisanal bakery Buttercup Bungalow h...