India, July 10 -- A debt-stricken man from Uttar Pradesh's Lucknow reportedly killed himself during a Facebook livestream video appeal in which he broke down, narrating his financial ordeals and inability to afford life-saving insulin injections for his diabetic daughter.

The man, who has been identified as Shahzeb Shakeel as per his Facebook profile, reportedly ended his life by shooting himself with a security guard's gun at his office.

In the Facebook Live video posted shortly before his death, the real estate businessman appealed to celebrities and industrialists for financial assistance to support his family.

In his emotional appeal, the man said he could no longer bear the pressure of outstanding debts and financial obligations, ...