India, Feb. 23 -- A recent study published in Sex Roles challenges some long-standing ideas about partner preferences. It shows that feminist beliefs, rather than just gender equality, might shape the way people choose their partners. Traditionally, research has shown that men focus on looks while women prioritise financial stability in a partner.

Evolutionary psychologists argue these differences are universal, but growing evidence suggests culture and society play a big role. In more gender-equal societies, women care less about a partner's financial prospects, but the preference for physical attractiveness remains strong across cultures. (Also read: Looks or intelligence? Study reveals what matters more in choosing a partner )

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