India, April 4 -- Indian weddings are a circus as it is - a mehendi, a sangeet, a haldi, a bachelorette night, a bridal shower. The day of the ceremony has the baraat, the puja, pheras, and now an exchange of vows, speeches and a father-daughter dance. And yet, Indians have found a way to squeeze in a first-look video, a makeup before-and-after transition, a Ladkewale fit check, a slo-mo of the rose-petal shower at the entrance, a flash mob with guests, and 30 other clips for Insta.

It's exhausting. Given that families go all-out on wedding budgets, everyone wants their celebrations to go viral. "Most weddings today are all about content," says Manvi Gandotra of 1Plus1 Studio, a wedding photography and videography studio.

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