India, Sept. 24 -- Why India's business elite are prioritizing values over capital in matrimonial alliances

When a prominent industrialist family from Singapore turned to Elite Matrimony after four years of fruitless searches, they came with one clear brief: a daughter-in-law who was intellectually sharp, ambitious, and carried a strong sense of individuality. For this family, settled abroad for over two decades, cultural compatibility mattered, but so did character, conviction, and a mindset that matched their own.

Their story reflects a new chapter in how India's elite approach marriage. In today's circles of influence, from business magnates and global professionals to cultural icons and legacy families, alliances are no longer built...