Srinagar, April 30 -- Unlike elections in the past in Kashmir, political parties besides holding rallies and door to door campaigns are relying heavily on social media platforms to woo the voters.

For the first time, Peoples Democratic Party (PDP), National Conference (NC), People's Conference and Bharatiya Janata Party have dedicated social media teams to target the youth and showcase their achievement to people. Even the candidates are active on social media sites.

Post abrogation of Article 370, the parties believe voting percentage will go up in the Valley particularly in the urban pockets. Earlier, the turnout in towns usually used to be low. Besides young voters, many people will be voting for the first time owing to 'boycott poli...