India, May 2 -- Local content and stories within a laid down IP framework should be incentivised, information and broadcasting minister Ashwini Vaishnaw said on Friday, making, at the same time, a pitch for joint funds for new technologies, shared standards and clear rules for ethical use of artificial intelligence.

Addressing the Global Media Dialogue at the World Audio, Visual and Entertainment Summit (WAVES) here, he said tie-ups between government, industry and creators had become indispensable as there was greater focus on local stories.

Vaishnaw said global media dialogue was anchored in creativity, culture and collaboration. "As a government, we must provide a fair chance for everyone to showcase their story to the world. We must...