India, March 7 -- Naina (@Naina_Avtr). Naina is cute, wholesome, multilingual, and not averse to talking about dandruff, chai and rajma chawal. (Did you see her meet-cute in an ad in January?) But her strength is that she never outshines her human collaborators. There were rumours that she'd join Bigg Boss 18. She didn't. She's amassed almost half a million followers nonetheless.

Zara Shatavari (@ZaraShatavari). India's first AI-generated brand ambassador looks, at first, like a teenage boy's fantasy. She has impossible proportions, likes skimpy clothes and poses like a '90s supermodel. But sandwiched between the virtual appearances for Netflix and the style tips are posts about PCOS and depression. Zara knows that chai is bad on an empt...