India, March 27 -- Liquor vendors across the state are offering bumper discounts in a spirited race to clear their existing stock before March 31, 2025. Though big discounts on footwear and clothing are common, they are a rarity for liquor.

The move comes days before the new excise policy comes into effect from April 1. Under the new policy, 80% of the licence holders have been replaced as the e-lottery system has been adopted for allocation of liquor licences.

In Uttar Pradesh districts that are part of the National Capital Region (NCR) like Gautam Buddha Nagar (Noida) and Ghaziabad, liquor vendors are making a 'one plus one' offer, which amounts to almost 50% discount, attracting a beeline of customers. In the state capital Lucknow, v...