India, Nov. 17 -- Lenskart Solutions Ltd. has tied up with Labubu maker Pop Mart to strengthen its global "House of Brands" strategy that also includes Barcelona's Meller brand of sunglasses acquired earlier this year.

The 'Pop Mart X Lenskart' eyewear collection will launch in Singapore-online and in select stores-in the first week of December while the Meller sunglasses is now available across Lenskart's online and offline stores in India, according to a statement on Monday.

"Our customers inspire every decision we make. They are seeking global design, individuality and brands that feel authentic," Peyush Bansal, co-founder and chief executive at Lenskart Solutions, said in the statement. "By growing our portfolio with brands like Joh...